AgentSF-CAR-014
CareAIDenise Hart
Granddaughter of a care home resident
Interrupts
Escalates
- Scenario
- Missed medication
- Set off by
- Being told to calm down
- Settles when
- You say what happens next, and when
- Voice
- West Midlands · 20s
Practise the hard conversations before the shift does
Your frontline staff rehearse high-stakes conversations out loud, on their phones, against AI characters that interrupt, push back and react to how they're spoken to. We build the modules. You see who's ready.
Module 01 · Front of houseRefused entry
LiveVisitor
I've told you three times, I'm expected. Just let me through.
You
I understand. I can't let anyone in without a pass, but I can call up to—
Visitor
InterruptsCall who? Nobody's answering. This is ridiculous.
Interruptions2
Talk share42%
EscalationFalling
Works on any phone, no app to installModules built and delivered for youConversations take 3 to 5 minutes
The agents
Meet the peopleyour staff will talk to
Every module is played by an AI agent built for its sector: a character with a backstory, a temper and things that set them off. Your team practises on them before they meet the real thing.
CareAIAgentSF-RTL-022
RetailAIKyle Marsh
Customer refused a refund
Interrupts
Escalates
- Scenario
- Refund without a receipt
- Set off by
- Any mention of CCTV
- Settles when
- You offer an option instead of a no
- Voice
- South London · 20s
AgentSF-SEC-007
SecurityAIDarren Pike
Contractor without a pass
Interrupts
Escalates
- Scenario
- Refused entry
- Set off by
- Being kept waiting in front of others
- Settles when
- You make the call to his host for him
- Voice
- Essex · 30s
AgentSF-PRP-031
PropertyAIPriya Sandhu
Tenant on her third leak report
Interrupts
Escalates
- Scenario
- Repeat repair complaint
- Set off by
- "Someone will be in touch"
- Settles when
- A named person and a date
- Voice
- Leicester · 30s
AgentSF-PRK-019
ParkingAITom Whitfield
Motorist who has just been issued a PCN
Interrupts
Escalates
- Scenario
- Ticket dispute on street
- Set off by
- The officer typing while he talks
- Settles when
- You explain the appeal route plainly
- Voice
- Yorkshire · 30s
All agents are AI characters. Names, faces and voices are fictional.
The gap
Your staff already know the policy.The pressure is what they haven't practised.
Frontline teams are trained on slides, videos and quizzes, then sent to handle an angry tenant or a visitor who won't take no for an answer. The first time they rehearse the conversation is the time it counts.
Deskless
No time in a classroom
Carers, officers and site staff work shifts on their feet. Pulling them into a room for roleplay is expensive and rarely happens.
Unrealistic
Colleague roleplay goes easy
A supervisor playing an angry visitor doesn't shout, cut in or walk off. Real people do.
Invisible
No record of who's ready
A completed e-learning module tells you someone clicked through. It doesn't tell you how they'll sound on a bad night.
How it works
A training programme you don't have to build
Standard Front is a done-for-you service. We write the modules around your sites and procedures, your staff practise, and you get the results.
1We build
We build your modules
Send us your procedures, policies and the incidents your teams actually face. We turn them into voice modules.
- Characters matched to your sites and visitors
- Your procedures define what a good outcome is
- Ready from the first week
2They practise
Staff practise on their phone
Staff open a link and start talking. The character listens, interrupts, gets angrier or calms down depending on what they say and how.
- No app, no login friction
- 3 to 5 minutes, between tasks or before a shift
- Repeat until it feels natural
3You see
You see who's ready
Every session is checked against your procedure, and staff get feedback that quotes their own words. You see readiness by person, team and site.
- Transcript-backed debriefs
- Weak spots by module and site
- Evidence for audits and client reviews
Modules
Start with de-escalation.Add the conversations your sites get.
Every programme opens with conflict de-escalation, then extends to the situations specific to your contracts. These are examples from the library.
Module 01Security
Refused entry
A contractor without a pass insists he's expected. He gets louder when you hold the line.
Module 02Property
Tenant complaint
A tenant blames your team for a leak that's been reported twice and cuts across every answer you give.
Module 03Retail
Suspected theft
Stop a suspected shoplifter without accusing, touching or escalating, while a crowd starts to watch.
Module 04Care
Missed medication
A resident's granddaughter has found out her nan missed a dose. She wants names, and she wants them now.
Module 05Parking
Ticket dispute on street
A motorist comes back as you issue a PCN. He says he was gone two minutes and starts filming you.
Module 06All sectors
Handover to the client
Explain an incident to the client or site manager, who wants to know why it wasn't prevented.
The characters
They behave like the person at the door
Most roleplay tools wait for you to finish, then reply. Ours run the conversation continuously, the way a real person does. That's what makes the practice transfer to the job.
Interrupts
Talks over you
If you ramble or read out policy, they cut in, just like the real thing.
Reacts
Hears what you say
Acknowledge them and they ease off. Sound defensive or dismissive and they escalate.
Goes quiet
Uses silence
They'll stop talking and wait, so your staff learn to fill the gap with the right thing.
Remembers
Holds a grudge
Promise something you can't deliver and they bring it back two minutes later.
After every session
Debrief · Refused entryCompleted
Acknowledged the visitor before refusing0:08 · "I understand, and I want to help you get in."
MetOffered a route forward0:41 · Offered to call the host. Could come sooner.
PartlyKept to the access procedureNever let the visitor past the barrier
MetAvoided blaming language1:12 · "That's not my problem."
MissedExample debrief. The criteria come from your own procedures.
Who it's for
Built for deskless teams
For organisations whose staff deal with the public face to face, on their feet and away from a desk, when things are going wrong.
CareCare homes and home care
Who practises
Carers · Senior carers · Care home managers
- Family complaints about care
- Missed medication and incidents
- Residents refusing care
SecurityManned guarding and front of house
Who practises
Front-of-house officers · Patrol · Control room
- Refused entry and access disputes
- Intoxicated or aggressive members of the public
- Incident handover to clients
PropertyHousing, lettings and property management
Who practises
Housing officers · Site staff · Helpdesk
- Repeat repair complaints
- Rent arrears conversations
- Neighbour disputes
ParkingEnforcement and car park operations
Who practises
Civil enforcement officers · Attendants · Supervisors
- PCN disputes on street
- Clamping and removal confrontations
- Motorists filming or recording
Field utilitiesMetering, maintenance and network field work
Who practises
Meter engineers · Field technicians · Smart meter installers
- Customers refusing access to the meter
- Disputed bills raised on the doorstep
- Residents angry about a planned outage
Data & security
Your staff's voices are personal data.We handle them that way.
Every session captures a real employee's words. Before you roll it out, your data protection lead, your staff and sometimes your union will ask where that goes. Here are the answers, before anyone has to ask.
| What we hold | Why | How long | Who can see it |
|---|---|---|---|
| Session audio | To transcribe the conversation | Never stored. It's processed live by us and our voice providers | No one |
| Transcripts and results | Debriefs for the learner, readiness reporting for you | Your contract, then deleted within 90 days of it ending | Transcripts: only the learner. Results: the learner and their managers |
| Learner details | Name, email or mobile, team and site, to run accounts and reports | Your contract, or until you remove the learner | Your admins |
| Your documents | Procedures and incident examples, to build your modules | Personal details flagged and kept out of your modules; your contract, then deleted within 90 days of it ending | Our module team |
| What we never collect | Voiceprints, location, phone contacts, or anything outside a practice session. | ||
No voiceprints
We never build a voiceprint or use anyone's voice to identify them. Audio is processed live to transcribe what was said, and never stored.
Opted out of AI training
Our AI model provider doesn't train on your data, and we've opted out of training with our voice providers.
Practice, not monitoring
Sessions are for learning. Staff see their own results, and our terms don't allow individual practice results to be used for disciplinary decisions.
Encrypted and access-controlled
Encrypted in transit and at rest. Admin access needs multi-factor sign-in, is limited by role and is logged.
Stored in the UK
Your data is stored in London. It's processed in the US by named subprocessors, listed in our subprocessor list and covered by UK transfer safeguards.
You stay in control
You're the data controller and we're your processor, under a data processing agreement. Export or delete any learner's data on request.
For your data protection lead
Everything procurement asks for, in one pack
Voice practice at work counts as employee monitoring under ICO guidance, so most organisations will need a DPIA. We give you one already drafted for this use.
Request the pack- Data processing agreementUK GDPR Art. 28
- DPIA, pre-draftedVoice training use
- Subprocessor listNamed, with locations
- Staff privacy noticeReady to send
- Security questionnaireAnswered in advance
- Retention scheduleAdjustable per client
Pricing
Priced per person, with the build included
You pay for the staff who practise. Writing, tuning and updating the modules is part of the service.
Pilot
Prove it on one site
£1,50030-day pilot
Credited against your first year if you continue.
- 1 module built for your site
- Up to 15 staff
- Readiness report at the end
Team
Rolled out across your sites
£10per seat / month
Billed annually. Less per seat for larger teams.
- The full module library
- Custom modules from your procedures, at no extra cost
- Readiness by person, team and site
- 30 voice minutes per seat a month; text practice unlimited
Enterprise
For national providers
Custom
For workforces of more than 250 staff.
- Everything in Team
- Client-specific module sets per contract
- Audit-ready training records
FAQ
Questions from ops and L&D teams
Something we haven't covered? We'll take you through a live module on the demo.
Book a demoWhat do my staff need to use it?
A phone with a microphone and a signal. They open a link and start talking. There's no app to install, and sessions work in a quiet corner, a vehicle or a break room.
How long does it take to get started?
We build your first modules from the documents you already have, such as procedures, policies and incident reports. Most teams are practising within the first couple of weeks.
Do we have to write the modules ourselves?
No. Standard Front is a done-for-you service. We write, test and tune every module, and update them as your contracts and procedures change.
How is a session judged?
Against clear criteria, taken from your own procedure where you have one, such as acknowledging the person, offering a route forward and keeping to policy. The debrief shows staff what they met and missed, with the exact moment in the transcript. Managers see the results, never the transcript.
What happens to the recordings?
Audio is never stored: it's processed live to make the transcript. Transcripts are kept for your contract so staff can see their progress, and only the learner can read them. The full breakdown is in Data & security.
Will staff know they're talking to AI and being recorded?
Yes. Before their first session, staff are told they're talking to an AI character and that the conversation is recorded as text for feedback, with a reminder every time after. We also give you a privacy notice to send staff before rollout.
Does it replace our existing training?
No. It adds the practice your current training is missing. Keep your induction and compliance courses; use Standard Front for the conversations those courses only describe.
Book a demo
Hear it for yourself in 20 minutes
- 1Try a live module against one of our characters
- 2See a debrief and the readiness view
- 3Scope a pilot around one of your sites